Marketing Project Management Intern
Interning for the Gudetama Cafe, I learned the purpose of effective communications and operations when managing social media campaigns. Some key impacts I made during my time with the company:
Grew the Instagram by 5,000+ followers and increased engagement by 36% by executing social media campaigns
Enhanced KPIs by 16% by spearheading 3-month Excel-based content calendar, for 10+ initiatives to maintain marketing assets
Strengthened consumer connection by capturing branded visuals with DSLR photography and editing in Adobe Photoshop
Capturing the moment…
I was first tasked with taking digital photographs of all special events at the Gudetama Cafe and designing graphics for social media campaigns. Notably I photographed invited food influencers at the Sanrio & Nintendo event in celebration of “Hello Kitty Island Adventure”.
From there, I was in charge of:
Editing all photographs in Adobe Lightroom
Placing Sanrio licensing on all images in Adobe Photoshop
Creating digital graphics for social media campaigns
Sending all finalized photos to Sanrio marketing team via Basecamp
Communication is key…
After each event or in preparation of a new social media campaign, I would have to send all digital assets for the campaign through Basecamp to be approved by Sanrio. This includes photographs, SEO-focused captions, purpose for campaign, and outlines dates.
As someone navigating through the intersection of humans, machinery, and creativity, I developed an Excel content calendar where all digital assets and materials needed by Sanrio was centralized into one place.
This essentially streamlined communication processes between myself and Sanrio as I was able to fill out the calendar for the month and wait for their approval.
