“My goal with the HBHS Swim Team was to increase engagement, recognition, and attendance in our program on campus through social media.”
The team was not receiving enough recognition and acknowledgement for its accomplishments across campus.
Designed new Instagram logo to introduce a “relaunch” of the HBHS Swim account.
Created Instagram posts through Canva to show when and where swim meets were being held for increased attendance.
Used similar aesthetics, fonts, and colors for each post while making each one a different style.
Slowly incorporated different textures and layouts as I learned more about graphic design
Positive net increase across account engagement, accounts reached, and total followers by the end of the swim season.
Team Apparel
2021 Season Apparel
2022 Season Apparel
Making apparel for the swimmers united the team and created a recognizable community on campus.
Designed logos in Canva and worked with a local printing company to produce team apparel post-season.
Created the 2023 HBHS Swim Program Booklet.
Designed three different covers including various textures on each and the final cover is labeled number 1.
Also designed the layouts of the pages with some examples in the image
Over 130 physical programs printed for HBHS Swim banquet guests